It’s the most wonderful time of the year!
No, I’m not talking about everyone’s favorite holiday. Rather, it’s time for the Social Fresh EAST 2013 conference. This popular social media conference is coming back to Tampa from April 18-19 for the fourth year in a row. Taking place at the DoubleTree by Hilton, Tampa Westshore, located at 4500 West Cypress Street, the Social Fresh conference will not only host some of the most prominent social media experts, but provide a place for individuals to network with others who share their same interests. The DoubleTree is offering a special room rate of $139 per night for attendees. Enter code SOC during booking.
Social Fresh is a social media education company that works to inspire others to build better businesses and networks through the power of the field. Known for their large-scale conferences and online teaching programs, Social Fresh is a leader in their industry.
As CEO Jason Keath points out on the conference website, there are four factors that make Social Fresh conferences different than all others:
Social Fresh conferences have a single track that all attendees get to experience. A typical conference will have more than one specialized path, leaving those on one track wondering what they may be missing on the other. With the way that Social Fresh conferences are organized, there are more opportunities for discussion centered around the information learned from the speakers. Providing a single track allows the conference to be focused and the quality of the experience to be greater.
Individual Speakers, Not an Expert Panel
Social Fresh does it right by throwing out the idea of the expert panel and welcoming individual speakers for their conference instead. With one speaker presenting their topic, he or she takes on the responsibility of providing quality content which provides a larger value to the audience.
30 Minute Sessions
No matter how interesting the content is, it’s completely normal to start feeling a little antsy. To combat this, Social Fresh limits each speaker to 30 minutes, ensuring that the energy continues and everything remains on pace. More importantly, speakers are challenged to bring their best content to the table, eliminating fluff and staying on point with their topic.
With so many like-minded individuals in one room, why not facilitate communication? Social Fresh allows plenty of time for networking, including the beginning of events, multiple breaks throughout the day, happy hours after conference events, and most interestingly, Fresh Storm, a new idea to Social Fresh conferences. Fresh Storm involves 5-10 people breaking out into groups to participate in a brainstorming competition to come up with a social media strategy. With 70% of attendees coming in from outside of the local markets of Tampa and San Diego and 10% coming from outside of the United States, these networking opportunities can provide some invaluable information.
Kevin Vine, the interactive marketing manager at Dunkin’ Donuts, will be speaking about the ways in which his company encourages content from users to increase engagement about the brand. Adam Kmiec is the Director of Global Digital Marketing and Social Media at The Campbell Soup Company and will speak about how to build an insights driven social organization. Another notable speaker is Morgan Johnston, Corporate Communication Manager for JetBlue Airways. Mr. Johnston will discuss how to leverage the voice of the customer. There will be 15 speakers in total.
No matter what your interest, the Social Fresh conference has something for everyone, from developing mobile strategies and understanding the power of the earned media ecosystem to the power of word of mouth and how to build re-skinnable content packages. This conference is definitely not to be missed.
Both Full Access and VIP Access tickets to Social Fresh EAST 2013 conference are available. Full Access includes two evening receptions, the exhibitor space, all conference sessions, day one snack break and day two lunch break. The VIP Access includes everything that Full Access attendees have access to, plus dedicated table seating at the front of the room, guaranteed power strip access (very important to keep those electronics alive!), green room access with speakers, and the VIP reception. Visit the Social Fresh website to register today.
I’d love to know: Have you ever been to a social media and/or general marketing conference? What were your most valuable takeaways from the experience?