The Power of Infographics

With their eye-catching mix of images and data, infographics are a type of digital content whose influence continues to grow. From catching viewers’ attention to calling your audience to act, discover the power of infographics and how these visual components can impact your content marketing strategy.

They Capture and Hold Viewers’ Attention

Close up eye

Image via Flickr by Peter Gorges

As the amount of content available online increases every second, make sure that your content gets the attention it deserves. While well-written content continues to be in high demand, images are becoming increasingly visible.

The average website visitor takes a few seconds or minutes to read through and comprehend written content. As Massachusetts Institute of Technology researchers discovered, online users can view and connect with images in as little as 13 milliseconds. When you need to convey complicated data or a large amount of information, using images to do so is a smart choice.

Images are the key to capturing viewers’ eyes, but can these visual components hold your audience’s attention? As Hubspot highlights, website visitors generally spend more time viewing images than reading text. Infographics, with their strong visual presence and integrated text, have the power to both capture and hold viewers’ attention.

They Drive Traffic and Social Shares

When you create infographics that resonate with your target audience, you’ll gain the ability to extend your reach further. Infographics connect with audiences better than any other type of content on social media. In fact, as Hubspot explains, infographics receive three times more likes and shares than other media types. Whether you want to grow your social audience or focus new eyes on your brand, infographics are a smart play.

Thanks to this enhanced ability to generate social shares, infographics can also drive increased traffic to your website. Make a point of embedding branded links in your infographic and featuring your infographic on its own landing page. No matter how new users stumble upon your content, they’ll be able to find its source and click through to your site to learn more.

They Build Brand Awareness

The power of infographics doesn’t stop there, though. This type of digital content can also become a key part of your efforts to build brand awareness. After all, no infographic is complete without your company’s logo and links to your website and social platforms. As your content starts to appear around the web, new followers will quickly get to know your brand, learn what it stands for, and discover what you have to offer.

As your infographics introduce your business to a larger audience, they’ll also work to showcase your brand as an authority in your industry. Not every brand has the drive and savvy to create a great-looking infographic that breaks down a tough topic. Creating an infographic showcases your high-level skills and positions your brand as an expert that’s trustworthy and relatable.

They Boost SEO

Infographics that are designed, executed, and distributed successfully” to “You can design, execute, and successfully distribute infographics that can take your marketing strategy a step further. If your infographic delves into a hot topic, tackles a current event, or clearly explains a concept that isn’t easy to understand, other brands and influencers will find value in linking to your content.

Link-building, in turn, gives your site’s search engine optimization (SEO) a boost. The more that high-ranking sites link to your content, the more importance Google and other search engines will assign to your site. The more link juice you build, the higher placement you’ll achieve on search engine results pages (SERPs), and the better you’ll perform in terms of organic search traffic.

They Call Your Audience to Act

Effective infographics don’t simply sit back and appear cool. They urge viewers to look, read, learn, understand, and make connections. Great infographics also add one last step to the process: They call your audience to act.

For infographics, this call to action (CTA) is key. On the one hand, a CTA ensures that you don’t leave viewers hanging, wondering where to learn more or how to get involved with your brand. On the other hand, a CTA also gives your brand a chance to enhance your marketing efforts.

Want to drive traffic to a specific page of your website? Add a CTA and a link at the end of your content. Want more followers on your social platforms? Invite your audience to share the content they enjoyed and follow you on their platforms of choice. Want to grow your subscriber base? Encourage viewers to sign up for your email list so that they’ll continue to receive your high-quality infographics, content, and announcements.

They Have a Ton of Growth Potential

Infographics might look simple, but they have a ton of potential and plenty of room to grow. Many brands agree, as Hubspot explains. In fact, infographics were the B2B content marketing tactic with the most growth in 2016, expanding from 50 percent to 58 percent penetration.

With so many brands creating infographics, you need to do more than ever to make your work stand out and reach the goals you’ve established. Not every brand can create infographics that really work, and poorly executed content won’t get you anywhere. Fortunately, this attention-grabbing visual content is gaining ground to grow in dynamic new directions in 2017.

Rather than developing a static piece of visual content, consider creating an interactive infographic that encourages users to engage with it. Not only can this tactic increase on-page performance and help your brand prove its authority, but this approach can also drive traffic and collect information from users. You can use this information to better promote your products and services as well as your content strategy.

If interactive content isn’t enough to make your infographic stand out, consider embedding videos, animations, or other types of digital media. You’ll need a bit more finesse and extra know-how to make these efforts work, but the added social shares and links your content generates could make producing multimedia infographics worthwhile.

No matter what your brand’s goals are, infographics can help you meet them. Start working with a professional team to create infographics to find out how much power they hold for your brand.

About the author

Anna Sonnenberg

Anna Sonnenberg is an experienced writer and editor who focuses on digital marketing, travel, and natural products — but rarely all at once. With a background in research and the arts, Anna has a solid sense of the art of storytelling, along with a drive to gather the supporting data.