Driving traffic to your website has little to do with luck or chance. It actually depends on the search engine optimization (SEO) strategies that you have applied into your website and the “social signals” that come with it.
Check out these 12 tips to prevent your site from getting sandboxed.
1. Know What Keywords to Use
Keyword research is the first thing that you should do if you want to optimize your website. You can use the Google Keyword Tool to gather keyword traffic estimations from Google. Find the right keywords with the most searches but with less competition, and apply them properly.
2. Optimize Your URL with Keywords
Make sure that your domain contains the keywords you are trying to rank for. This will enable your website to outrank the majority of your competition with ease.
3. Personalize Your Meta Descriptions
Although a search engine can come up with description snippets for your content, a customized Meta description controls how it will exactly preview your website.
4. Create an Epic Content
Make sure to provide your readers with an “evergreen content”: informative, fresh and original. Most of all, don’t let improper keyword placement hurt the quality of your writing. Just include your keywords in the page title and page URL, and once within the first and last 100 words and in the body of the content. An impressive website content is likely to magnet backlinks and be shared to social media platforms.
5. Leverage Video Content with Keywords
Forrester.com’s research claims that video is the easiest way to get a first place ranking in search engines. At least 20 percent of marketers insert keywords to their video’s filename, caption, annotation and video tags to make their content available to other channels.
6. Create Strong Internal Links
Internal linking is a smart way to rank your page without the need to acquire inbound links. An internal link is a form of hyperlink that refers to the content within your website or to another section of the same domain. All you have to do is use the exact keywords that you want to rank as anchor text.
7. Interact with Your Audience
Interaction with potential customers through networking sites like Facebook or Twitter can attract volumes of traffic to your website. Utilize it to establish your online presence.
8. Attract and Build Better Links
SEO is basically about links; therefore the more links you can attract, the better you will rank. Even so, you should aim for quality links when acquiring inbound links.
9. Index Your Website
Manually submit your website to search engine indices like Google, Bing, and Yahoo. That way, you can guarantee that your site is compatible with different search engines.
10. Track Your Progress
Keep a record of all the various link building activities that you do, and see how it improves your page rank in search engines.
11. Analyze Your Website’s Performance with Google Analytics
Google Analytics is a brilliant tool to analyze your website’s incoming traffic. Additionally, this tool shows where your visitors came from and the keywords they used to get to your page.
12. Outsource Your SEO
Let’s face it—SEO takes time. However, you can speed up your progress if you outsource your SEO to online marketing companies like Hua Marketing. Companies that specialize in online marketing will help ensure that your website will generate more traffic.
To wrap it up, hard work and proper SEO implementation can boost your website’s online traffic. But if it is time-consuming for you, hire an online marketing company that can cater to your SEO needs.