Topsy has indexed every public tweet published on Twitter since 2006 to help users research topics and find the resources they need. The use of this data – particularly the Tweets per Day – can help marketers discover topical content and learn to use it wisely.
Topsy Search is Twitter Search Training Wheels
Some of Twitter’s loudest detractors argue that the social network moves too fast and even the New York Times conceded that searching through tweets is like staring down the nozzle of a fire hose. This is all true, Twitter can be overwhelming for beginners.
Using Topsy’s search, users choose the exact time frame that they want and will see the most popular tweets. A quick search for Florida State brings up reports on quarterback Jameis Winston getting the cold shoulder from the University of Texas, then moves on to his impressive baseball skills.
Like in Google News, users can click on a tweet to read more from that subject. This includes the multitudes of retweets that usually clutter twitter searches. To further reduce clutter, users can choose between reading all the tweets or just the influential ones.
If writers want to harness the power of Twitter for their research or sources but are too put off by the interface to get an account, they can turn to Topsy for a calmer alternative.
Topsy Eats Google Trends for Breakfast
Question: Is it too late to talk about Miley Cyrus at the VMAs?
Bloggers and marketers love jumping on topical stories. Both the Teddy Bear people and the Foam Finger people made statements about their products after Miley Cyrus used them as props during last week’s VMA performance.
The emphasis of that sentence is last week’s performance. Here is the exact Tweets per Day chart for Miley Cyrus:
As you can see, there was the initial shock, followed by topical stories and blog posts, and now everything has returned to normal.
Here is the Tweets-per-Day chart for Miley Cyrus (orange), Lady Gaga (blue), and football (green):
Given the choice, your best bet is to write about football. In fact, your blog has a whole season to cover it.
Topsy Explains Why Something is Popular
Last week we saw a few brands try to monetize the 50th anniversary of Martin Luther King’s “I Have a Dream” speech. They were a perfect example of topical social media content gone wrong.
In an effort to prevent such knee-jerk social posts, Topsy tries to answer why something is trending or popular instead of just reporting it. Dennis Rodman is a perfect example of this.
Rodman is currently in North Korea for the second time in six months to talk basketball with Kim Jong Un. Of the 40,000 tweets about him in the past seven days, only 37% are positive. Yes people are talking about him, but that’s not necessarily a good thing.
As we saw above with the Football chart, Topsy highlights the most popular tweets at that time to continue answering why something is popular. Each point on the chart shows a tweet describing why something is popular at the time. In the chart below, you can see that Rodman returning to North Korea was a just a joke until he actually announced his return this week — that’s also when he went from a small blip on the Twitter radar to front-page news.
Marketers can get so desperate to jump on topical stories or trends that they don’t stop to ask why they’re doing it. Think of Topsy as a warning sign before deciding whether or not it’s actually a good idea.