The most discouraging part about working with bloggers is when a relationship just ceases to exist. Similar to a personal relationship, it’s difficult to make a mutual connection right away – keyword being: mutual – and there are always two sides to every story. While it may seem like a suitable relationship for one person, every blogger is different and might not agree.
In order to connect with a blogger for the long run, you need to bring something of value to the table. Otherwise, you’re on the path to being ignored, discouraged, and holding another ruined relationship in your hands.
The pitch is the first impression in a blogger relationship. If you pitch your name, a quick title (which has nothing to do with the blog), and a generic signature, you are basically saying “Hey, there is nothing special about what I have for you, and I would love for you to just trash my email. Thanks for your time.” Instead, take the time to browse the site and read some of their recent articles. That way in your initial pitch you can reference something you found interesting about their blog. Make it known that all the time they put into their “baby” is worth it. Everyone appreciates a compliment from time to time.
Plus, if you do send a terrible or irrelevant pitch email, an editor might call you out. Don’t be that person.
Don’t Give Up
Most bloggers run their sites in their free time and it will probably take a while for them to respond to you. A good way to remind a blogger that you are waiting for a response from them is with a quick follow-up e-mail. A follow-up is a good way to reach out to a blogger who may have forgotten to respond at that time, or has just become backed up with emails and hasn’t even seen yours yet. If they didn’t catch your initial pitch, you are proving your interest in their site, as well as shortening the response time. Win-win.
Pro tip: If you’re having trouble remembering the last time you sent a follow-up, try Boomerang. It’s one of our favorite tools at CopyPress.
Turn to Social Media
Bloggers can receive hundreds of email requests in their inbox daily. If you want to be just as unnoticeable as everyone else, go ahead and send them email 101; I’m sure they’ll get back to you. Connecting to bloggers through social media sites is a simple extra step that will set you apart. Once they see that you have put extra effort into the relationship and boosted their morale on social media, they are more likely to give your proposal a chance.
I use these social platforms for quicker responses:
- Twitter: This is a great way to mention bloggers publicly. It could be about something they posted which you enjoyed, or to just to drop a quick hello. Retweet their latest posts for quick and easy attention.
- Facebook: Engaging with your potential blogger is an easy way to give them more publicity. What blogger isn’t going to notice an active reader?
- Pinterest: Pinning their articles is also a good way for them to see that you are not only browsing but sharing their content.
Commenting on previous articles on their blog will also increase your exposure and hopefully they will notice your name in a future e-mail.
Don’t Be a Robot in the Relationship
Nobody gets excited about automatic replies. If you communicate as if Siri were translating your e-mail pitch for you, you are about to ruin that blogger relationship before it even begins. Try to humanize your conversation with them. Don’t be afraid to add exclamation points and show emotion. Often, you will catch on to their personality and style and be able to respond in a more attractive manner.
Anyone looking to build their blogging portfolio will figure out which relationship savers work the best. Put yourself in the blogger’s shoes and ask yourself, who would you reply to?