We want our Webinars at CopyPress to be exceedingly special. For that reason we are looking for topics that aren’t your run of the mill entry-level education. We are looking to bring really unique ideas and perspectives to you monthly from some of the leading thought leaders in the space. Our first webinar will focus on a major pain point for most large websites: how to create a lot of copy, and manage the process. This is something that publishers and enterprise marketers alike face, and that is why we have chosen a mix of marketers and professional publishers to help us explore how they handle the daunting task of managing large amount of ongoing copy production.
There’s still time to sign-up for our Webinar! You can register here:
Meet our Guest Speakers
Editor of Search Engine Journal & Owner of SEOAware, LLC. Her education includes a B.A. in Psychology and an M.A. in the mental health field. Melissa uses psychology to enhance her content marketing.Content Marketing strategies are a large part of her businesses as well as SEO, Internet marketing, and well-planned web design services. Melissa has been an active blogger for the last 7 years, and she has significant experience with WordPress.
Managing Editor of the Marketing Pilgrim Internet and Social Media Marketing News blog which is currently ranked #17 on the AdAge Power 150.He is part of the business development efforts of Trackur, THE social media monitoring tool. He also works with businesses of various shapes & sizes regarding digital marketing strategy. Most importantly, he is married with three kids. His favorite thing to do is watch his kids do anything (that is legal, of course).
Senior Content Editor for SEO at eBay, Inc. Jennifer has over 10 years experience both in print and online publications. She has managed blogs in spaces ranging from diet and nutrition, to home décor and created content featured on Yahoo! Front Page & MSN homepage.
What is the most difficult thing about your role in regard to the content life cycle?
Melissa: “Bringing the amount of quality content I need in on a timely basis. Granted, I am different than most because I depend on writers that volunteer their time “when they can”.”
Frank: “Generating new, quality ‘non-news’ related content. I don’t know everything so I need others who know parts of the digital marketing puzzle well enough to want to write about it and get exposure on our platform. Not as easy as it might seem since quality is a requirement.
Jennifer: ”It’s somewhat of an art getting quality content at scale. eBay has millions of pages, so ensuring the highest quality content is pushed live to site, thousands of pages at a time—and on time—can be challenging.”
What is the one tool you could not live without in regards to your role?
Melissa: ”Besides GA Social media. I need social media to find new, qualified writers, to build my brand and SEJ’s, and to also interact with the readers of the site.”
Frank: “What is the one tool you could not live without in regards to your role? My sense of humor; If I don’t keep it in this biz I would be on the news and not for my good works! I do like Share A Draft plug in for WordPress as well.”
Jennifer: “Spreadsheets. When managing the creation of hundreds of thousands of pieces of content a year, spreadsheets are my lifesaver, in that I can easily filter through categories and sift through batches when I need to get analytics on content-rich pages.”
How has your approach to content changed over the last 2 years in regards to how you handle content, and what you consider quality?
Melissa: “As a blogger it always bothered me to read what I call “regurgitated” content and see it highly shared in our industry. I always wanted to read something that was unique, valuable and gave me some things to bring into my work. My goal at SEJ has been to offer quality articles that offer usable information. I check up on writers, their reputation and their qualifications before I publish anything.”
Frank: “I am much more willing to entertain a wider variety of contributors. I find I have to dig deeper to find the ones that can add real value to the blog. Oh and I have learned to only pencil in someone for a particular day for delivery since I feel I have no place demanding something from someone who is volunteering their time and effort. Approaching the whole process with the right perspective is critical since quality people are attracted to a positive experience that is a true win/win.”
Jennifer:“Today I put just as much weight on the peripheral aspects of an article as the “meat” of the article. Creating a compelling headline, making the piece engaging in that it opens up to great conversations in the comments/reviews sections, strategically integrating links, and ensuring that it has social media legs via FB, Twitter, Google+, etc. are all incredibly important in ultimately determining the success of piece of content.”
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