What is Content Marketing and Where is it Going? w/ Joe Pulizzi

Malcontent #9

Episode 17: What is Content Marketing and Where is it Going?

We were lucky enough to talk to Joe Pulizzi, whom may be the guy that coined the term Content Marketing (he won’t claim it; I will). He founded Content Marketing Institute , CCO Magazine, and throws Content Marketing World every year.

Simply put , he knows Content Marketing.

But what does that mean?

We dug into the definition, what companies are doing that is awesome, and what needs to change.

 

 

About the author

Dave Snyder

Dave began his career online as a well respected Internet Marketing Consultant. He has spoken around the world on the topics of search marketing and social media, and has consulted for some of the worlds largest companies on the topics. He has also been an educator and writer in past careers.

Dave’s passion shifted from a purely marketing focus as he worked with more and more entrepreneurs to build profitable companies, to the creation, construction, and management of startups. This passion was the inspiration behind SteelCast.