What is EdgeRank? [Illustration]

So much is made of the influence of Content Marketing on search, but the value goes far beyond a single platform. A well-designed and implemented Facebook marketing strategy based around content can yield tremendous ROI. The key to solving that puzzle is understanding how content is shared and consumed on the platform. In this illustration we explore EdgeRank: what makes it work and more importantly how a marketer can harness its power to yield results.

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Comments

  1. says

    According to this, the affinity score is one-directional. Is that true for pages, too, or just for friends? In other words, must a page admin comment on each user’s comment (with a tag) in order for EdgeRank to see the relationship as a high-affinity relationship?

  2. says

    I used to be suggested this blog by means of my cousin. I am no longer positive whether this put up is written by means of him as nobody else recognise such specific approximately my problem. You’re amazing! Thanks!

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  1. [...] From What is EdgeRank? [Illustration] So much is made of the influence of Content Marketing on search, but the value goes far beyond a single platform. A well-designed and implemented Facebook marketing strategy based around content can yield tremendous ROI. The key to solving that puzzle is understanding how content is shared and consumed on the platform. In this illustration we explore EdgeRank: what makes it work and more importantly how a marketer can harness its power to yield results. [...]

  2. [...] Every social media manager must understand what EdgeRank is and how it affects the visibility of your posts. In the simplest of terms, EdgeRank is the formula that determines whether your posts shows up in your fans’ newsfeeds. It is based on three things: recency, affinity, and weight. This infographic does a great job of clearly communicating how EdgeRank works. [...]

  3. [...] Every social media manager must understand what EdgeRank is and how it affects the visibility of your posts. In the simplest of terms, EdgeRank is the formula that determines whether your posts shows up in your fans’ newsfeeds. It is based on three things: recency, affinity, and weight. This infographic does a great job of clearly communicating how EdgeRank works. [...]

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