What is EdgeRank? [Illustration]

So much is made of the influence of Content Marketing on search, but the value goes far beyond a single platform. A well-designed and implemented Facebook marketing strategy based around content can yield tremendous ROI. The key to solving that puzzle is understanding how content is shared and consumed on the platform. In this illustration we explore EdgeRank: what makes it work and more importantly how a marketer can harness its power to yield results.