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The word optimization means many things to many developers. Lead generation websites optimize their websites to collect email addresses, while bloggers optimize their user experiences to get ad clicks or affiliate sales. Because every industry is different, it’s hard to discuss optimization in a way that’s useful. We want to change that. Our new whitepaper focuses exclusively on optimizations for e-commerce websites, so you can focus on improving your product pages and driving sales. Keep reading to learn more about it.
Image via Flickr by thomas_morris141
The whitepaper, “Why Should Your e-Commerce Site be Optimized,” is available now. You will be able to access it on the CopyPress resource page, which is the go-to place for content marketing information and research. We regularly update the resource page with more topics and discussions so our readers can enhance their content marketing knowledge and make better decisions for their brands.
The Why Should Your e-Commerce Site be Optimized Whitepaper was created as a partnership between CopyPress and Earned Solutions.
CopyPress is a digital content creation company that specializes in high-quality written content, creative visual content, and promotion strategies that boost our clients’ online visibility. We work with companies that want to grow their overall brand awareness and attract new audiences with unique, informative, and entertaining pieces. This whitepaper felt like a natural fit for us because we create content that drives traffic months after it’s published, which in turn drives sales and leads to your brand.
Earned Solutions works with e-retailers to create websites that move products. Its teams of technical experts work with digital marketers and e-commerce professionals to create a complete digital strategy for your sales efforts. From outdated security patches to broken plugins and Google penalties, Earned Solutions can help you detect and solve your optimization problems and then proactively grow your business. Its focus on optimization, along with our growth strategies, make our companies highly compatible for retailers to work with and learn from. We’re proud to partner with Earned Solutions to create something amazing.
We created this whitepaper for marketers and administrators who want to improve their website but aren’t sure they have the resources. You don’t need an endless timeline and budget to make changes to your website. With that fact in mind, the people who will benefit the most from this resource include:
Not only will this whitepaper give you the tools to move forward with your optimization plan, it will also help you convince other vendors, managers, and stakeholders of the value from this investment. Anyone who has a professional stake in your website’s performance can find this whitepaper useful because it shows readers how to easily make changes without disrupting normal business operations.
There are four sections in this whitepaper that your marketing and development departments can use to further optimize your e-commerce website. Some sections have more to do with developing an optimization infrastructure, while others focus on the exact optimizations that your website needs.
This section creates a case for investing in optimization. Regardless of your business or industry, your website needs regular updates and improvements. Even the most established companies need to grow and adapt. Otherwise, your website will look and run like it was developed in the 20th century.
The next section discusses a few flags that warn marketers that their website isn’t performing as well as it should. It reviews common situations that many CopyPress and Earned Solutions customers have when clients come to us for SEO and website improvements.
Oftentimes, brands don’t start optimizing until they notice significant decreases in traffic and sales because they didn’t recognize the warning signs. This section reviews those warning signs.
After reviewing the business case for e-commerce updates and discussing a few signs that your website might not be as optimized as you think it is, this whitepaper reviews common optimization best practices that you could use for your website. A few sections that are discussed within the content include:
While one aspect of your website might be strong (like content or usability), another aspect like your technical SEO could hold you back and prevent growth.
The last section helps marketers and developers create a road map for building optimization into their brand strategies. Companies don’t need large optimization budgets and endless resources to improve their websites; they simply need goals and the drive to grow.
We would love to hear your thoughts on the whitepaper and answer any follow-up questions you may have. If you can’t make it, feel free to reach out! Send us an email or message us on social media to tell us what you liked or what you think should be changed. We enjoy engaging with our audiences and getting feedback.
If you have any suggestions for future content, we would love to hear them. Check out our resources section to see what else we have published and suggest any gaps or opportunities to create more. We look forward to hearing from you!