WordPress Plugin Snapshot: Edit Flow

WordPress has long been a go-to for blogging, but today this platform is far more than a simple means for updating posts. WordPress is a versatile and powerful tool that you can use for nearly every aspect of your content management. The key to maximizing WordPress’s usability lies in the plug-ins. You’ll find a wealth of diverse options that let you produce, manage, update, and track your content in seemingly endless ways. If you’re looking for some sharp new tools to add to your WordPress account, check out the outstanding features of Edit Flow.

Keep a tight fist on your content planning and production with this plug-in that lets you organize it all in one handy spot. Take a look at all the powerful features Edit Flow has to offer.

Manage Your Content Calendar

Image via Flickr by Wiertz Sébastien

Developing a content calendar is one of the best things you can do for your blog. Consistency is crucial for content marketing success. Your visitors want fresh, engaging content delivered to them on a regular basis. Blogs that go stagnant or alternate between prolific postings and long stretches of silence lose followers fast.

A content calendar helps you stay organized, focused, and on task. This is one of the core features of Edit Flow. The default setting shows you six weeks at a time, but the view is adjustable so you can focus on the next few days as you power through your posts, or take a longer view and schedule posts throughout the rest of the season.

You can drag and drop posts to adjust scheduling, and view a quick overlay of essential details just by clicking the post’s title. This essential tool is just what you need to plan for regular content creation and stay in line with your long-term content marketing goals.

Track Your Workflow

True to its name, Edit Flow is all about following the critical flow of your content creation. This plugin comes with several preset statuses, such as “Pitch,” “In Progress,” and “Waiting for Edit.” The real beauty of this feature, however, is that you can customize your workflow to include the stages that are most relevant to your content marketing process.

This may include “Assigned,” when you’ve first given a piece to a writer, and “Accepted” once the writer has committed to producing the article. You can note when edits are needed or completed and easily mark when the blog is ready for publishing. The workflow status is visible to anyone you grant access to, so your writers, editors, and content managers can stay on the same page throughout production.

Communicate with Writers and Editors

Email gets clunky and confusing when you’re trying to discuss a particular item on your content calendar. Edit Flow keeps comments right where they should be – on your blog. This plugin features threaded commenting in admin view so your writers and editors can converse comfortably. Notifications prompt the right people when a new comment is made. It’s easy to respond and catch up on earlier comments in the thread, and everything is kept on the editorial side of your blog, so there’s no concern of the public catching a glimpse of your professional conversations.

For further customization, you can instruct Edit Flow to perform a preset action right before or after a comment is added. This is an easy way to make sure everyone stays in the loop and hits their deadlines on time.

Track Essential Details

An extensive and easily customized editorial metadata field lets you track all the details that are most important to your content management. Do you want to monitor word count for your posts to make sure you’re diversifying? Could you use a convenient place to store contact information for interviewees quoted in the piece? Insert an easy checkbox to show whether photos have been provisioned for the blog. Specify your social media strategy for each post, assign it to a particular team, or categorize it easily for proper posting.

Your editorial metadata fields are anything and everything you need them to be. You can quickly enter a post’s title, add instructions for the writer, provide handy resources, and specify the due date for the first draft all in one place. This makes it easier for everyone to work together and stay on the same page, particularly with a large campaign or several writers and editors working on one team.

Budget Your Content Marketing

Good content marketing is worth the investment, but that doesn’t mean you want to throw money at your blog thoughtlessly. Make sure you’re sticking to your budget and getting the returns you’re after. Story Budget view gives you a simple and easily printable look at your content. You can sort your posts by author, category, or status. All the viewable fields from your editorial metadata are included as well, so you can get a good look at your word counts, post dates, and other details.

Sort your posts as needed and print the resulting story budget so you have all the info you need for your next content management meeting. Organizing and understanding essential information is simplified with this handy plugin feature.

Organize Groups and Notifications

Communication is essential to your content marketing efforts. Edit Flow helps you keep in touch with everyone involved by providing custom groups for your users. Make sure you’re not bombarding writers with notification for editors, or confusing members of different teams with blanket reminders and announcements.

Group your users appropriately then set up automatic notifications that let the right people know when a post is updated or a new comment is added. This keeps the right people informed so you don’t fall behind your content calendar, while streamlining communication to keep only essential people involved.

Customization is built into nearly every feature of Edit Flow so you can tweak this plugin as much as necessary to mold it to your personal needs. Keep a one-man publishing project on track with the calendar, or manage a massive content marketing team. This one flexible plugin will help you handle it all.

About the author

Mandi Rogier

Mandi Rogier lives and writes in central Indiana. Over 8 years of freelance writing, she's covered everything from finance and business to culture and crafts. She spends her free time traveling, hiking, and exploring the Midwest with her two sons.