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Your Fragile Emotions, Illustrated

September 13, 2012 By
Robert Plutchik’s Wheel of Emotion serves as the core foundation for a lot of CopyPress’ work. It is the axis on which we build content that has a goal of being viral. For content to go viral, it must have an emotional appeal to it. Don’t believe me? Look at some of the top subreddit categories on Reddit.com. Funny, Aww, WTF are all characters on this wheel.
Now we have taken Plutchik’s wheel and put it into an illustrative form, so you can print, post, and share.

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Filed Under: Connections, Content Creation, Conversion, Curation, Featured, Infographic | 5 Comments

Comments

  1. Nazi Grammar :
    February 26, 2013 at 4:11 pm

    Optimism’s spelled wrong. Ruined everything.

    Reply
  2. Gwen :
    April 17, 2013 at 3:30 pm

    Hi would you mind sharing which blog platform you’re using? I’m going to
    start my own blog soon but I’m having a tough time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique.
    P.S My apologies for getting off-topic but I had to
    ask!

    Reply

Trackbacks

  1. Bruce Lee Marketing: Which Level Are You? | CopyPressed says:
    September 27, 2012 at 12:06 pm

    [...] CopyPressed’s recent posts and infographics about writing sharable content, you might expect me to link Bruce Lee’s “emotional [...]

    Reply
  2. The Organicity of Ideation | CopyPressed says:
    April 3, 2013 at 10:30 am

    [...] the content will be eternally ineffective. Before sitting down at the idea table we take a look at Plutchik’s Wheel of Emotion and ask ourselves and/or the client which emotions we want to evoke and which we want to [...]

    Reply

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