If you or your company is trying to determine which website should house your video media, then look no further than my breakdown. I’ll help you decide which site offers the most options and which better suites your needs in a video provider.
Round One: Shareability
Vimeo was actually created just a few months before YouTube, but YouTube has built a user following so great that they receive more than 1 billion unique users per month. Vimeo would be lucky to have even 2 million videos on their database, much less the userbase of YouTube.
From a marketing outlook it would be better to post your videos to YouTube in order to have as much reach as possible. Businesses that want exposure can select specific categories for their videos on YouTube to target a niche audience with their videos.
A user can make a how-to video on a topic and it can span multiple different categories and fit well in numerous locations on the site. Vimeo has a similar interface with a slightly limited selection compared to YouTube.
Reach more people, reach the right people.
Round Two: Upload Ability
I won’t even build it up, YouTube won this round!
Vimeo has a maximum video upload size of 50 MBs. YouTube however allows a user to upload up to 20 GBs. For reference, there are 1,024 MBs in one GB. YouTube completely held the advantage of this round.
Not only does YouTube allow larger file sizes, it also allows higher video resolution videos. It tops out at 3072p, while Vimeo stops at 720p. YouTube will now even allow 3D recorded material to be uploaded. Rendering 3D video media requires a high level ability – ability that Vimeo falls short of completely.
Winner: YouTube (Duh)
Round Three: Features
YouTube has the option of a pro account, however, that may be one of its greatest weaknesses. There are zero upgrade features aside from becoming a YouTube partner, which allows a few extra features like a customizable video image and monetization.
With Vimeo you can pay $199 for a year and receive several options like private video options, pay-to-view and ad free viewing.
YouTube can get slightly annoying after the fourth straight video featuring the same ad for yogurt or Doritos. Vimeo will allow paid users to bypass all the ads on both the sidebar and before videos. If you are business owner that want to have other users pay to see your videos, this is an option that YouTube doesn’t have.
Knock-Out Punch: YouTube Wins, Vimeo Loses
YouTube delivers the KO blow to Vimeo because it is owned by Google. With Google as the parent company, YouTube is easily integrated with their other products.
YouTube is adapted very nicely into the Google interface so as a Google user you can incorporate Gmail, Google+, Google Play and multiple other applications with your account. It all comes down to being backed by an internet juggernaut with practically limitless online capabilities and great share ability options.