Producing Content With a Client Seal of Approval – Guaranteed

Content creation is the process of translating one person’s vision into another person’s words. It is subjective, creative and driven by opinion. If not properly processed, content development can involve losing time, resources and money through miscommunication and misinterpretation.

That is why CopyPress has developed a foolproof editorial process that guarantees full client satisfaction with every finished product.

Our process is simple. We incorporate client input into each step of our 5-part content development process. We don’t just listen to the input from our clients, we require it.

Throughout development, CopyPress requires client approval during each step of process. This guarantees that clients are satisfied with the direction of their content from beginning to end.

A finished product from CopyPress may be shaped by the words of a writer, but the message and purpose will always be uniquely defined by the clients’ vision – guaranteed.

The CopyPress 5-Step Content Development Process

1. The Idea: Client Vision – Our content strategy sales consultants work directly with each client to fully understand their unique needs, audience and goals.  Clients also complete a questionnaire which gathers all the information necessary to ensure that content will accurately represent the client’s brand and purpose.
2. The Blueprint: Preliminary Concept Content – Our Client Production Managers assess each client’s needs and assign a writer that matches the client’s voice, style and industry. That writer will be required to return one or more concept materials to the client for review and/or revision. Concept materials may include one or more of the following:  list of topics/headings, outline, and/or sample piece of content.
3. The Body: Complete Content Creation – The assigned writer, matched by specialty and skill, creates content based on the approved concept material, client questionnaire, and an order form completed by the sales consultant.
4. The Red Pen: 3-Step Quality Control – Following completion, each piece of content goes through a vigorous quality control process that includes:
• a copyscape scan to guard against plagiarism
• a detailed proofread, edit, and fact check
• a review for adherence to content purpose
5. The ‘A’ Grade: Final Approval – Once content has been passed onto the client, they can either approve it or request a revision. Content creation is never over until the client reaches full satisfaction and approves the final product. After approval, the client receives content, along with full rights to the content, through one of the following easy to integrate delivery methods:
• Microsoft Word
• HTML
• Text
• Direct XML Feed
• WordPress Plugin Feed

Want to see our simple 5-step editorial process in action? Contact CopyPress today to set the wheels of your content creation in motion.

Contact CopyPress by completing our client inquiry form or calling us at 866-918-6521.