The best way to increase content circulation is publishing high-level content that readers share. Shared content is a powerful tool for moving content, building back links, and increasing overall exposure, but not all content is capable of inciting this action in an audience.
Sharable content must emotionally connect with a reader in order to successfully convert a reader into a sharer. Our Sharebait, sometimes known as linkbait, does just that. By drawing connections between content themes and emotional appeals, through humor, passion, or deep interest, our Sharebait is able to connect with readers in a way that will encourage a strong reaction and subsequent sharing.
By analyzing our client’s demographics and industry, our trained ideation team develops content ideas that will connect with the intended target audiences on an emotional level. Our trained team of writers will take these
emotionally-driven ideas and format, style, and write valuable
content most likely to elicit shares from readers.
- Clients complete a basic questionnaire that defines their unique content needs and style preferences.
- If content ideation and research is not provided by the Client, CopyPress creatives brainstorm and research to develop content strategy and ideation.
- CopyPress assigns an industry writer certified in Sharebait Writing to create the content.
- Customer service reps remain available to answer any client questions and concerns during production.
- Clients manage and monitor their content order via our Content Management Software which allows for edit requests and feedback, as well as content approval and final download.