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That's Authority Builder by CopyPress

Authority and expertise help consumers make decisions, improve organic search traffic, and drive brand recognition. Authority Builder by CopyPress helps you reap all the rewards of scaling authority-driven content, without all of the headaches.

Get a free Authority Builder Analysis!

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Subject Matter Experts. Supercharged by strategy!

Authority Builder process

The future of content is being affected by AI, but large language models are a jack of all trades and a master of none. CopyPress has designed the Authority Builder process to help companies scale content from subject matter experts (SMEs) that bring context that AI will never achieve. Authority Builder by CopyPress will help you leverage your internal resources, find new experts, and maximize your content’s reach.

Get a free Authority Builder Analysis!

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Companies love Authority Builder!

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Get a free Authority Builder Analysis!

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Companies love Authority Builder!

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What is Authority Builder
by CopyPress?

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Authority Builder is specifically designed to turn your company and its experts into thought leaders in your field.

Authority at scale

Leveraging your internal experts can be difficult. CopyPress designed Authority Builder to allow you to extract expertise from your team with ease. We manage the resources, process, and content creation around your experts.

You don't currently have experts? No problem. CopyPress will develop a custom outreach and recruitment program to change that!

CopyPress' expertise in managed content creation

Authority Builder leverages CopyPress' deep experience in content creation to deliver a seamless end-to-end service that decreases your workload while improving your current content process and quality.

Tailored to your needs

We handpick and train experts specifically tailored to your needs, enabling you to put forth knowledge-rich content across all channels. Our strategy involves not just creating compelling content but also maximizing its reach through smart content syndication.

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Customize Authority Builder to fit your resources and reach your goals...

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A content strategy focused on authority and expertise is future-proof. It is also a process that is not one size fits all. CopyPress has made the Authority Builder process completely customizable to help you meet your needs without adding more friction.

Whether you bring your own subject matter expert (SME), or have CopyPress handle the sourcing of established experts in your field, we can fully manage the end-to-end process.

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Prospect Plan, part of our proprietary software suite, helps you create relationships with publishers so that your authority can go beyond your own website.

Content plan steps covered by Prospect Plan

Find New SMEs

Content Syndication

  • Quickly find the publishers looking for quotes, interviews, data stories, and expertise in your vertical.
  • Unearth their contact details with AI tools
  • Generate winning outreach emails and send them all over to Pipedrive for automated outreach that yields results.
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Get a free Authority Builder Analysis!

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Get a free Authority Builder Analysis!

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Customized outreach and onboarding for subject matter experts and writers

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CopyPress' dedicated content team of project managers, content marketers, and strategists

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Creation of writer certification, style guides, and ongoing writer training


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Flexibility to bring your own SMEs and have CopyPress find the writers, or have CopyPress do it all

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Multiple content formats, including articles, infographics, and whitepapers

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Access to our proprietary software suite to manage everything A to Z (Prospect Plan, Thematical and Dante)

Remember, it will be 100% customized to fit your goals!

We’ll help you figure out what you need and customize a plan just for you!

It all starts with a no-commitment, complimentary
authority analysis.

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Get a free Authority Builder Analysis!

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Don't take our word for it...

“It's infinitely cheaper and easier for me to use CopyPress rather than in-house.

They handle it all for me. It's easy for us to scale up quickly because they've got a stable of writers that know exactly how to write exactly what we're looking for.”

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Greg Gifford

VP of Search at Searchlab

“CopyPress is able to provide unique and fresh content to our ever-growing customer base.

We know that when we need an influx of content to keep our clients ahead of the game, CopyPress can handle these requests with ease.”

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Kevin Doory

Director of SEO at Auto Revo

“Working with CopyPress has been great and I would recommend them to anyone!

Their team is involved in our entire content marketing process from helping to determine which blog topics to write, writing them, and ensuring they get seen by our desired audience.”

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Joe Sinkwitz

CEO and Founder at Intellifluence

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Get a FREE Authority Builder Analysis!

Your FREE consultation includes:


A quick intro call with a CopyPress content expert.


Full analysis of your current content, vertical, and access to subject matter experts.


A complimentary guide on how to approach building authority through content based on the analysis.

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