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Are Slides and Presentations The Most Underappreciated Content Medium?

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PowerPoints have been around for decades, so it’s easy for us to take them for granted. But the fact remains that PowerPoints (and other slide or presentation tools, like Google […]

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How to Create Quality Content

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“Content is king.” This statement has been floating around the digital marketing world for many years. Quality content is the best method to increase traffic, search engine optimization (SEO) results, […]

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5 Reasons Why Your Anchor Text Should Never Be “Click Here”

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Crafting clickable hyperlinks is one of the hardest things to do when creating content. Even if you have killer ideas and phenomenal prose, if your links are lackluster, you won’t […]

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How to Do Competitive Analysis to Boost Your Content Strategy

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Unless you are selling a one-of-a-kind product or service, there are bound to be other companies offering something similar. These companies are your competitors, and their presence, activities, and performance […]

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10 Important Factors When Creating Content

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Study after study shows that when done correctly, content marketing offers a much higher ROI than paid ads. This is why 88 percent of businesses use content marketing to generate leads […]

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Content Marketing vs. Traditional Advertising: What’s the Difference?

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The purpose of marketing has always been to influence consumers to take action. In the past, marketers and businesses did it with print, television, and radio advertisements. However, times have […]

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8 Tips for Writing Infographic Copy

When it comes to infographics, many marketers focus exclusively on the design. After all, it’s what grabs the viewers’ attention, right? That’s true, but if you don’t nail the infographic […]

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6 Black Hat SEO Strategies to Avoid

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The term “black hat” has synonymously been associated with the villain or the bad guy. When applied to search engine optimization (SEO), black hat refers to the strategies that are […]

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How to Optimize Your Content

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You have your content marketing strategy in place. You’ve identified your digital advertising sources, and your social media posts are scheduled. All those great photos you captured at last week’s […]

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Content Tools for Analytics

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Using content tools for analytics is fundamental for analyzing and measuring your online marketing efforts. With the help of these tools, you can evaluate the performance of your online content […]

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