Content Creation

8 Essential Elements of an Effective White Paper

If you’re looking to create content that attracts leads and provides value for customers, you may develop a white paper to share your...

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Content Creation 5 Secrets to Discovering Customer Pain Points

Marketing to your audience often involves understanding what they need, sometimes even before they do. Without the proper tools or information, that becomes...

Content Marketing 7 Content Marketing KPIs to Track

A key performance indicator (KPI) is any measurable value that helps you determine whether you are on course to achieve your objectives. Like...

Social Media Why Is Privacy Important in Social Media?

According to a recent Verizon survey, 49% of people are more concerned about their privacy on social media in 2022 than the year before....

Marketing The Do’s and Dont’s of Brand Guidelines

Brand guidelines help define how you want your company, products, and services presented to the world. You want consistent voice and messaging across...

Content Creation 3 Beginner Tips for Adding Images to Articles

Picture this: you’re a content marketer who just got an email newsletter from one of your favorite industry resources. There’s a link inside...

Content Creation 9 Important Factors When Creating Content

Study after study shows that when done correctly, content marketing offers a much higher return on investment (ROI) than paid ads. This is...

Content Creation Data Visualizations vs. Infographics

Data visualizations and infographics are very similar. But that can lead to a lot of confusion and debate over which is which, and...

Content Creation How To Create a Comparative Bubble Chart Data Visualization

Bubble charts are unique data visualizations. They use the layout of a scatterplot to show you information on the x and y axes....

Content Creation 16 Questions for Video Production

Video content is a great way to keep your audience engaged on social media platforms. It’s also a great supplement to other types...

Content Creation Why Adding Graphics to Your Content Is Important

Well-written text is crucial for your content marketing strategy, but did you know that graphics and images also play a big role? Using...

laptop on light wooden table with window in background, canva design open onnscreen and white arms and hands over the keyboard working on updating low value content
Content Writing 5 Ways To Improve Low-Value Content

Low-value content is anything you’ve written, posted, or shared that isn’t helping—and may even hurt—your search engine optimization (SEO) and rankings. The good...