PowerPoints have been around for decades, so it’s easy for us to take them for granted. But the fact remains that PowerPoints (and other slide or presentation tools, like Google […]
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“Content is king.” This statement has been floating around the digital marketing world for many years. Quality content is the best method to increase traffic, search engine optimization (SEO) results, […]
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Crafting clickable hyperlinks is one of the hardest things to do when creating content. Even if you have killer ideas and phenomenal prose, if your links are lackluster, you won’t […]
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Unless you are selling a one-of-a-kind product or service, there are bound to be other companies offering something similar. These companies are your competitors, and their presence, activities, and performance […]
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Study after study shows that when done correctly, content marketing offers a much higher ROI than paid ads. This is why 88 percent of businesses use content marketing to generate leads […]
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The purpose of marketing has always been to influence consumers to take action. In the past, marketers and businesses did it with print, television, and radio advertisements. However, times have […]
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When it comes to infographics, many marketers focus exclusively on the design. After all, it’s what grabs the viewers’ attention, right? That’s true, but if you don’t nail the infographic […]
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The term “black hat” has synonymously been associated with the villain or the bad guy. When applied to search engine optimization (SEO), black hat refers to the strategies that are […]
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You have your content marketing strategy in place. You’ve identified your digital advertising sources, and your social media posts are scheduled. All those great photos you captured at last week’s […]
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Using content tools for analytics is fundamental for analyzing and measuring your online marketing efforts. With the help of these tools, you can evaluate the performance of your online content […]
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