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Get Inspired: Where to Find Content Ideas

If you’ve found yourself staring at a blank document too many times, you know how tough it is to come up with new content ideas for a blog or website. […]

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The Future of Voice Search

If you’re in the content marketing game, it’s easy to wonder about voice search, how it’s growing, and what it could mean to online marketers. Take a look at how […]

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How to Supplement Your Content with Links

You’ve heard about how a good image can be the cherry-on-top to already high-quality content. You know that keywords will earn your page a higher Google ranking. But did you […]

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6 Effective Types of Video Content to Add to Your Marketing Strategy

Video content is all over the internet. You can’t help but see videos as you scroll through Facebook, and many instantly pop up when you land on particular websites. According […]

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Content Curation: When and Why You Should

Content curation is the act of sharing interesting, relevant information about a topic, and it adds to your credibility when it’s done right. When it’s done incorrectly, lackluster results are […]

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Video Marketing Optimization: What You Need To Know

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You may already recognize the power of video content for marketing purposes. However, failing to optimize those videos for search, conversions, and brand awareness can deter you from meeting your […]

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6 Principles of How to Make Viral Content

What makes content go viral? That’s the question Jonah Berger, a Professor of Marketing at The Wharton School, asked himself. His research led him to a complex answer, which he […]

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Tips for Creating Content for Every Stage of the Buyer’s Journey

Customer engagement is quite a popular buzzword in today’s marketing industry and for good reason. When developed and implemented correctly, a customer engagement strategy has the power to not only […]

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Marketing Goals: How To Set And Achieve Them

Did you know that there is a commonly sited Ivy League study that shows how writing down our goals helps us to achieve them? Believe it or not, the study […]

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Using Live Video to Captivate Your Audience

Live television broadcasting first introduced us to the power of using suspense to captivate an audience. It showed that people, who otherwise would never watch a car chase, are willing […]

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