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7 Unconventional Content Marketing Tactics You Should Try

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The content marketing landscape is more crowded and challenging than ever before. Businesses are producing copious amounts of content and using a wide array of tools and techniques to promote […]

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Freelancing Spotlight | Q&A with Andrea Emerson – Freelance Writer and Mentor

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This is the inaugural Freelancing Spotlight column from CopyPress. My name is Derek Miller, and I’m the Community Growth Manager for CopyPress’ talent network of freelance writers, editors, influencers, designers, […]

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4 Ways Colleges Can Use Content Marketing to Enhance Community Engagement

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College towns abound across the country and around the world. From Berkeley, California, to Burlington, Vermont, and Cambridge, England, to Beijing, China, these cities welcome thousands of young adults each […]

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Best 3 Content Marketing Strategies for Emerging Lifestyle Brands

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Health and beauty, fashion and fitness, home and travel … the lifestyle vertical has no shortage of brands striving to compete for consumer’s attention. For emerging lifestyle brands entering this […]

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The History of Search Engines and Content Marketing

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Search engines have transformed the way we gather information, conduct research, shop, entertain ourselves, and connect with others. Today, there is a search engine behind every website, app, blog, and […]

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YouTube Best Practices 101

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YouTube is a powerful tool for connecting with your customers. From candid interviews with the CEO to compilations of video from the field, YouTube is the ideal option for filming […]

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Digital Influence: How Online Influences Are Driving Instagram Marketing

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Instagram has grown to become one of the most popular media sites to date. Almost entirely image-based, this site has grown to include a sizable population of “influencers.” These users […]

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Should You Avoid Text in Favor of Visual Content?

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You can easily find discussions about the death of text content because of video and other forms of visual content. There’s no question that people are currently showing a preference […]

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How to Avoid Bad Infographics

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If a picture speaks a thousand words, an infographic speaks a million. Indeed, marketers everywhere are getting amazing results from infographics. Well-crafted infographics are generating shares and traffic at unprecedented […]

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Do You Have to Manipulate to Sell?

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People often associate sales and marketing with manipulation. Truth be told, many marketing and sales tactics are manipulative. It’s not even hard to find industry resources that show awareness of […]

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