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How AI is Changing Marketing

AI is changing marketing

Customers are inundated with more content, advertisements, and grabs for their attention than ever before. As a marketer, you must do everything in your power to maximize your return on […]

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12 Tips for Creating Animated Infographics

Improve your animated infographics with these tips.

Animated infographics are more powerful for engaging your readersĀ and helping them comprehend the material than static infographics. Best suited for social media platforms, these dynamic pieces of information can quickly […]

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Keyword Research: 7 Tools to Help

Tools to help with keyword research.

No matter your brand’s niche, creating compelling blog posts and relevant articles is key to a strong content strategy. Before you start brainstorming content ideas, however, you’ll want to make […]

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Effectively Marketing to Millennials

Learn how to market to millennials

The 81.3 million members of the millennial generation, defined as the group of people born between 1982 and 2000, has surpassed the number of 74.5 million baby boomers. With millennials […]

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5 Tips for Content Syndication

Content syndication tips

Content syndication is likely something that you’ve come into contact with many times while browsing the internet, though you may not have been aware of it. Any time you see […]

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Horizontal and Vertical Content and The Right Way To Use It

Horizontal and vertical content topics - which one is right for your campaign?

Content has many different categories, and there are plenty of divisions and subdivisions of it. Further down you go, the more it seems like a rabbit hole of division and […]

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How to Protect Your Brand on Social Media

Protect your brand on social media.

Every so often, there is an incident with Facebook that reminds us of an important truth: Despite being the largest social media website and a great resource, the site is […]

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Quality Site Metrics for Content Syndication

Discover quality site metrics for content syndication campaigns.

Syndicating your company’s content can be a great way to attract a new audience, improve brand awareness, and drive more traffic back to your website. To achieve all the goals […]

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8 Creative Ways to Repurpose Your Blog Content (and Why You Absolutely Should)

Repurpose your blog content.

Fascinating, in-depth blog posts may be the cornerstone of your brand’s content strategy. But that doesn’t mean you should ignore all other types of content while focusing solely on your […]

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How to Develop Your Brand Voice

Learn how to develop your brand voice.

When you deal with marketing, you hear plenty of industry phrases that get tossed around. One such phrase you might have encountered before is brand voice. But what is brand […]

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