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What Does Digital Marketing Entail?

Digital marketing is a complex concept that may be challenging to grasp at first glance. Gartner, a leading research and advisory company, defines digital marketing as an integration of marketing […]

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How to Create the Right Visibility Strategy

Tech Tools

Brand visibility can have an enormous impact on your marketing strategy’s success. As visibility improves, more people recognize your brand. They become more likely to remember your business when they […]

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Is Your Audience Hanging Out At These 11 Niche Social Media Platforms?

Some businesses in a growth stage will find it better to spread their roots wherever they can, and try social media sites beyond the common choices, such as Facebook, Twitter, […]

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Get Inspired: Where to Find Content Ideas

If you’ve found yourself staring at a blank document too many times, you know how tough it is to come up with new content ideas for a blog or website. […]

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The Future of Voice Search

If you’re in the content marketing game, it’s easy to wonder about voice search, how it’s growing, and what it could mean to online marketers. Take a look at how […]

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How to Supplement Your Content with Links

You’ve heard about how a good image can be the cherry-on-top to already high-quality content. You know that keywords will earn your page a higher Google ranking. But did you […]

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6 Effective Types of Video Content to Add to Your Marketing Strategy

Video content is all over the internet. You can’t help but see videos as you scroll through Facebook, and many instantly pop up when you land on particular websites. According […]

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Content Curation: When and Why You Should

Content curation is the act of sharing interesting, relevant information about a topic, and it adds to your credibility when it’s done right. When it’s done incorrectly, lackluster results are […]

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Video Marketing Optimization: What You Need To Know

Computers

You may already recognize the power of video content for marketing purposes. However, failing to optimize those videos for search, conversions, and brand awareness can deter you from meeting your […]

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6 Principles of How to Make Viral Content

What makes content go viral? That’s the question Jonah Berger, a Professor of Marketing at The Wharton School, asked himself. His research led him to a complex answer, which he […]

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