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Marketing

Scaling Content on the Razor Branding Podcast

What if we lived in a world where commodified content didn’t dominate online marketing? What if people would pay a premium for premium content and...

CopyPress

Content Creation 5 Secrets to Discovering Customer Pain Points

Marketing to your audience often involves understanding what they need, sometimes even before they do. Without the proper tools or information, that becomes...

Social Media Why Is Privacy Important in Social Media?

According to a recent Verizon survey, 49% of people are more concerned about their privacy on social media in 2022 than the year before....

Marketing The Do’s and Dont’s of Brand Guidelines

Brand guidelines help define how you want your company, products, and services presented to the world. You want consistent voice and messaging across...

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Content Creation Google Algorithm vs. Core Updates: Do They Affect Your Ranking?

Google’s search algorithm is an ever-changing behemoth that focuses on pairing user search queries with helpful, informative content. To make its tool so...

Content Creation 9 Important Factors When Creating Content

Study after study shows that when done correctly, content marketing offers a much higher return on investment (ROI) than paid ads. This is...

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Marketing Customer Success Platforms Market Worth $2.5 Billion by 2025

Customer success is one of the most important aspects of any business. Whether you sell products or services, it’s important that your sales...

Content Creation Data Visualizations vs. Infographics

Data visualizations and infographics are very similar. But that can lead to a lot of confusion and debate over which is which, and...

Content Creation 5 Common Digital Media Mistakes and How To Avoid Them

Choosing to incorporate digital media into your content marketing strategy can be a formidable task for any size business.  From understanding the technology...

Content Creation 16 Questions for Video Production

Video content is a great way to keep your audience engaged on social media platforms. It’s also a great supplement to other types...

Content Creation Why Adding Graphics to Your Content Is Important

Well-written text is crucial for your content marketing strategy, but did you know that graphics and images also play a big role? Using...

laptop on light wooden table with window in background, canva design open onnscreen and white arms and hands over the keyboard working on updating low value content
Content Writing 5 Ways To Improve Low-Value Content

Low-value content is anything you’ve written, posted, or shared that isn’t helping—and may even hurt—your search engine optimization (SEO) and rankings. The good...