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You have a product, blog, and/or business that you have worked hard at setting up. You have also invested time in creating profiles and information for all your social media platforms. As a marketer, you need to create a digital media strategy to bring in plenty of potential clients to your business.
Image via Flickr by Wallboat
What is a digital strategy anyway? A digital media strategy is a system that is set up to broaden your business by promoting it across social media platforms to bring in your ideal clientele for sales. Here are some questions to ask yourself while doing so.
What does your plan for outreach look like? Where are you going to find your ideal clients? Do they hang out on Linkedin, Facebook, Twitter, or another social media platform? One way to figure this out is to first know who your target audience is. If you are just starting out, this may take some trial and error to figure out. You can also hire out experts to find where your target audience hangs out. Do some research to find where your ideal clientele hangs out as well.
This really is based on where your target audience hangs out. You don’t want to spend a bunch of money on Facebook ads when your clientele prefer Twitter. Again, trial and error, and testing some ads out on a small scale can give you some information you need to start investing in marketing tools based on where your audience is located.
This is one, if not the most important question to have answered to implement your digital media strategy successfully. Building the personas of your buyers is a great start. You want to find out quantitative and demographic information about your ideal client. One way to do this is to use Google Analytics, which gives great information about potential clients over some time. Gathering qualitative information will also give you an idea about your ideal audience’s goals, hobbies, and priorities, which can help you change your digital media strategy to fit your clients’ needs over time.
If not, you need to start doing this immediately. Reaching potential clients is all about building relationships with them. If a future client does not see value in you or in what you have to offer, they will not buy from you when the time comes. Keep in mind that 80 percent of opportunities are lost due to no follow up with those possible future clients. Reach out to followers on all your social media platforms. Answer questions and comment on pictures or links that others have up. You never know where you will find your next ideal client.
With over 90 percent of Americans owning a cell phone, companies need to put more of their focus on selling through mobile devices. This means you need assets that can be easily found and accessed in mobile form. Keep this in mind when creating products for your ideal client.
This is important to consider when you want to be taken seriously through digital media. Every social media platform has a different image size, and keep this in mind when creating images for each of your social media platforms. You will be seen as more professional when advertising on social media when your products images fit the social image platform specifications.
You want to know where your target audience hangs out before answering this question, but its definitely one to think about. 70 percent of marketers believe that video content can lead to conversions. Some clients prefer watching videos of what you have to offer over reading or seeing pictures of products. Video content is getting more popular, so have a plan in case you want to take this route.
Is all the work you put into your product paying off with views? If not, why? If your pieces aren’t getting seen, but you haven’t tried video content, get a video made of your product, promote it, and see what happens. Google Analytics can give you a lot of information about this if your pieces are mainly shown on your site.
Are you promoting your products where your ideal clients hang out? You want your return on investment (ROI) to pay off, since you put so much time, energy, and money into your product. Increase visibility of your product using several methods. This can take time and once you see results in a certain area, focus on that and see where it can take you and your products.
This is a question you don’t necessarily need to answer at the beginning, but you want to keep this in mind, especially once you get big enough where it makes sense to outsource some of your work so that you can focus on the most important parts of your digital media strategy. You want to be able to hire a specialist in every area of your digital media strategy to make the most of it and bring the best clients to you.
This question can be answered in time and with some trial and error, but based on your plan you can successfully put all parts of your strategy together to create a successful digital media strategy. There is no solid map of how to do this, since every business is different and digital media is always changing. Be patient, open to change, and soon you will see great things happen through your digital media strategy.
Digital media is changing as quickly as the internet, which means you need to be one step ahead to stay on top. Be creative, take advice from your digital media team, and have fun getting your products seen and bought by your audience of faithful followers.