The Value of Unique Content

By regularly adding fresh, unique content to a website, a site owner can boost his or her search engine rankings, engage readers, and build a loyal following. When developing a website, the goal is usually to make it stand out from hundreds or thousands of similar...

Quality: The Overlooked Key to SEO

You may already feel inundated by offers from content writing firms. “Content is king,” they’ll remind you — and their content is some of the cheapest around. The rates for these writers can be as low as $0.006 (yes, less than a penny) per word,...

The Smart Search Engine

The act of creating SEO is, in its simplest form, quite straightforward. The principles behind SEO don’t seem that hard. However, if doing SEO successfully were that easy, every company would find a way to get to number one at one time or another. Despite their...

Blekko and the Rise of User-Experience Optimization

Every couple of years, a new start-up search engine makes an attempt to breach the essentially monopolized world of search. While these would-be Cinderella stories are easy to doubt, it’s important to note that Google was in this same underdog position for...