Quality: The Overlooked Key to SEO

You may already feel inundated by offers from content writing firms. “Content is king,” they’ll remind you — and their content is some of the cheapest around. The rates for these writers can be as low as $0.006 (yes, less than a penny) per word,...

The Smart Search Engine

The act of creating SEO is, in its simplest form, quite straightforward. The principles behind SEO don’t seem that hard. However, if doing SEO successfully were that easy, every company would find a way to get to number one at one time or another. Despite their...

Understanding Pay-Per-Click Marketing

Although Pay-Per-Click, or PPC, marketing campaigns are extremely popular, many Internet advertisers don’t really understand how they work. They jump in without a plan only to wonder why they aren’t receiving the stellar results they had originally...

Creating a Smart SEO Strategy for Small Business

In today’s economic times, life can be rough for the small business owner. Not only do you have to compete with large corporations, but you need to find ways to keep employees happy, have competitive wages, and keep revenues high. The key to surviving in any economy,...

The Internet and Personal Responsibility

Some people would say that in order for a person to be truly responsible, they have got to think beyond the here and now. While a lot of people would agree with this from a rational perspective, their actions (especially on the Internet) do not necessarily gel with...

Google’s Ranking Algorithm Changes Yet Again

Surfing the Internet today is almost like watching a TV show with more commercials than program. Some days, it just sucks. Remember when you could click Google’s “I’m Feeling Lucky” button and actually get lucky? These days, you’ll probably just get a spammy site from...