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Day: October 7, 2011

For Your Dogs’ Ears Only: Nestlé’s New Canine-Targeted Marketing Campaign

You hear it all the time: Know your target audience. Write for your target audience. Market to your target audience.

But what if your target audience can’t read? What if they can’t write? In fact, what if your target audience’s favorite pastimes include chasing cars and barking at the mailman?

Nestlé’s Purina makes food for dogs. Theoretically, their target audience would be, well, dogs. So what does Nestlé do?

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