The Importance of Formatting Your Content for the Web

One of the biggest mistakes a writer can make when writing an article for the web is to treat that article like it belongs in a magazine, a newspaper or a book. Have you ever fallen into this trap?

Whether you realize it or not, the difference between online content and offline content is actually pretty huge. Fretting over the quality of the writing is one thing you might be worried about, but the overall “look” of your content can make it or break it for a reader who may be trying decide whether or not it’s worth reading.