How to Build Links [Infographic]

Link building is a crucial part of your company’s internet marketing efforts. Search engines are getting more sophisticated everyday, and it’s becoming increasingly easy for them to determine a low-quality link. That’s why your company’s link...

What Google’s Latest Algorithm Change Means for the Content Industry

Brace yourselves: Google’s gone and unleashed another algorithm change. According to Google, the latest update will affect 35% of search engines– meaning that the latest update is bigger than Panda (which affected just 12%).

While Panda was primarily quality-based, Google’s latest update is all about freshness. In homemade cookies and in web searches, Google argues that fresher is better. The fresher the results, the more relevant the search returns.