Brace yourselves: Google’s gone and unleashed another algorithm change. According to Google, the latest update will affect 35% of search engines– meaning that the latest update is bigger than Panda (which affected just 12%).
While Panda was primarily quality-based, Google’s latest update is all about freshness. In homemade cookies and in web searches, Google argues that fresher is better. The fresher the results, the more relevant the search returns.