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Day: November 16, 2011

Step Away from the Sales Pitch and Give Customers What They Want- Content with Value

I’ve worked with many clients who insist that their copy needs to be extremely persuasive, pushy and in-your-face sales-y. Sometimes, these clients can be educated that the best way to connect with a customer is by providing value. In other cases, unfortunately, there’s no talking them out of the hard sell approach.

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