Day Five: Quick Writing Tips Featuring Heather Lloyd-Martin of SuccessWorks

It’s already day five of our holiday marketing extravaganza! Today we’re forgoing those five golden rings for some quick tips for writing courtesy of SuccessWorks’ Heather Lloyd-Martin.

Nothing is more important when developing a content strategy than employing good writing. Your site content is the first impression you make on your customers– and sloppy, boring content is the virtual equivalent of a limp handshake. If you want to benefit from the four calling cards of great content, you better have an excellent writer on your side.