No Return Policy: How to Give Your Readers Content They Will Actually Use

The cookies are eaten. The stockings are empty. The presents are opened—and some of those gifts aren’t exactly what you had in mind when you wrote your letter to Santa.

Maybe the sweater’s too small. Maybe you already have the complete first season of Saved by the Bell. Or maybe you just have no idea what Santa was drinking when he brought you that Richard Pryor Chia Pet.

Every time you publish a piece of content, you’re offering your readers a gift. Sound cheesy? Stay with me.