If we were in an elementary school setting right now, I’d ask the class, “Class, what’s the most important part of online marketing?” And then the class would collectively shout, “LIIIINKS!” Except for Little Jimmy, who would be in the back screaming or drawing on himself with magic marker.
The writing industry is entirely too hung up on words.
Word counts. Keywords. Wordsmiths. The attraction is a natural one– after all, words are our tools of the trade. Without them, we’d be nothing, right?