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Day: February 4, 2013

Train Writers to Master Each Client’s Style and Voice in Six Steps

Acquiring new talent is as thrilling as it is daunting for the content managers who must train them. New talent means new abilities and aptitudes, which a clever content guru […]

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Ideation Will Save Your Content: My Process and Why You Should Have One

Have you ever sat down with nothing but a blank screen, an idea and the intention of writing a stellar article? That’s precisely what I just did. Guess what? I’ve drawn a […]

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