Lessons from EA: The Blog Post is Your Best Friend in a Crisis

Lessons from EA: The Blog Post is Your Best Friend in a Crisis

On March 5, Electronic Arts (EA) launched SIMCity with all the trimmings and fanfare of a game release. By March 8, the company was in crisis mode as reviews plummeted from “a perfect masterpiece” to “a complete disaster.” It wasn’t that the game itself was bad, EA’s...
How to Use Google Custom Search for SEO

How to Use Google Custom Search for SEO

There always comes a moment in your industry that makes you feel like you can’t believe something passed you by and you can’t believe that you’ve never heard of something so cool. This is one of those moments for me, and it involves Google custom search. This is...