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Day: March 25, 2013

Badmouthing Your Competition: A Lesson from Blackberry

In order to generate some publicity for the new Z10, Blackberry CEO Thorsten Heins grabbed the microphone and announced all the reasons why its competitors have failing products and business […]

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Frank Formatting: How to Determine Audience Perception

When a writer is given clear instructions he or she can craft something intended to help the client by subconsciously forming the opinions of the readers. For those writers who […]

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6 Questions to Ask Yourself When Building Blog Categories

A client of mine is in the process of redesigning their blog and one of the main areas of focus is the of category naming. ¬†While many people overlook this […]

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