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Month: August 2013

Let’s Try Not to Use Civil Rights Heroes as Marketing Pawns, Okay?

Look, we understand. Constantly creating content and coming up with new ideas can be hard. We’re all guilty of turning to holidays and current events for inspiration – especially for […]

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Cup of Copy: Anti-Memes

Throughout the blogging world, I have begun developing feelings about certain posts. There are a variety of writers in the blogosphere, some good, some bad, and some that really grind […]

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Newsletter and CopyPressed Re-cap

Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured two weeks ago: Shifting […]

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15 Social Networks for B2B Marketers

After onboarding an ice machine client, one of my colleagues walked away with more knowledge about ice distribution than I ever thought possible. Some marketers work for more obscure industries than […]

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How to Convince People to Join Twitter

We all have that one friend or client who dismisses the very idea of Twitter as shallow and pointless. Yesterday Twitter rolled out multiple updates –including one that makes conversations […]

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Why We Love Celebrity Meltdowns (And Why Marketers Should Care)

By now you’ve seen it. Earlier this week, Miley Cyrus’ twerked her way into our collective consciousness… and the Internet is still talking about it. All of this negative attention […]

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Snyde Comments: The Alan K’necht Interview at Pubcon South

Myself and a motley crew of CopyPressers traveled to the impressive Pubcon South this past spring in order to record interviews and meet awesome people to talk about content. Well […]

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Schools Monitor Student Social Media Accounts at School and at Home

In the wake of a national tragedy like a school shooting or public massacre, reporters inevitably turn to social media to find clues predicting the attacker’s motives. It’s easy to […]

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Using Followerwonk to Research Targeted Audiences for Content

I have said it many times before and I will say it again, sometimes coming up with topics to write about for your targeted audiences is really difficult. Some times […]

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Are You Using Statistics Ethically?

How far are you willing to go to acquire readership for your blog? Some people wouldn’t hesitate to answer this question with a response along the lines of “as far […]

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