6 Ways to Analyze Your Audience’s Needs

Many content marketers tout the importance of studying the feedback and behavior of a target audience. Gathering those insights, however, is easier said than done. Try these six ways to paint a better picture of what your audience wants and – more importantly – what...
Let’s Kill the Platform-Focused Mentality

Let’s Kill the Platform-Focused Mentality

I have a lot of fun talking to people about CopyPress and where our long-term vision lies. Going into the conversation most people have one or two incorrect ideas about us, and all of them are centered around platform-specific ideas about marketing. As I explain our...