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Month: September 2013

Anyone Can Curate – That Means You

Curation is a term that is gaining popularity in the content driven world of marketing, but many outside the industry don’t know what it really means or its purpose. It’s […]

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California’s ‘Eraser’ Law Has Become the Laughingstock of State Bills

Everyone makes bad decisions when they’re teenagers, but the rising generation is struggling to leave those mistakes in the past. Nothing is gone forever on the Internet – unless the […]

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Can’t Touch This: The Intangible Benefits of Blogging

Convincing a client to start a blog can be tricky, especially when you’re trying to sell them on intangible benefits.  Traffic, search engine rankings, social shares?  You can’t touch any […]

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Yahoo’s Recycled Emails Pave the Way for Identity Theft

A few months back Yahoo reclaimed inactive email accounts and then gave them out to new users in August. In the weeks since the roll-out, Yahoo has been on damage […]

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Cup of Copy: Accountability

In a world where people sue McDonald’s because it made them fat, accountability is lacking in many areas. The accountability shortage in this country can be linked to many factors and […]

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The Newsletter and CopyPressed Recap

Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured two weeks ago: 12 […]

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Four Brands that Didn’t Understand Community Building

You can’t market to a community until you’re part of that community,” was Alan K’necht’s advice at Pubcon South.  As new platforms rise in popularity, marketers tend to jump in […]

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World’s Longest-Published Newspaper is Moving Completely Digital

The world’s longest-published newspaper is stopping the presses and going completely digital, reports the BBC. Lloyd’s List, a 279-year-old newspaper is printing its last edition on December 20. Is this […]

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Customer Feedback: How to Get it, Why it’s Important and What You Do with it

Why Gather Customer Feedback? First things first—why are you undergoing tactics to retrieve customer feedback? You need to understand what the goals of gathering this information are. You need to […]

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Twitter Uses Curation to Make the Noise Bearable

When people ask what curation is, one of the most common examples used to explain the concept Pinterest. Multiple pieces of content from different sources are organized and filed onto […]

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