Nielsen Factors Twitter Fans Into Its Ratings

Nielsen Factors Twitter Fans Into Its Ratings

Nielsen is adding Twitter data to its system by adding a “unique Twitter audience” category to its weekly ratings. The LA Times reported that 19 million people in the U.S. sent 263 million tweets about TV in Q2 and some TV executives have started adding Twitter stats...
8 Reasons You’re A Bad Editor

8 Reasons You’re A Bad Editor

The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. Finally, you have finished your article, e-book, white paper, etc. After going through the...