Fresh Pressed: 11/14/2013

Today’s Category: Conversion 8 Tips To Improve Your Calls To Action For Your eCommerce Website What are the words that may urge shoppers to take specific and relevant actions after landing on your website? Words like “Write now”, “call now” “click now” that will...
Do I like Google+ or is it Stockholm Syndrome?

Do I like Google+ or is it Stockholm Syndrome?

This time last week, Google announced changes to its YouTube comments section that would promote high quality comments and push racist/homophobic/sexist/violent rants to the bottom. The land of YouTube rejoiced, until it was revealed that the changes would come with...
Perception and Its Impact on Your Brand

Perception and Its Impact on Your Brand

What is Perception? Perception is part of how you view the world around you and those in it, it’s a basic response to information in the environment. The perceptual process works like this: information is received, then it is organized and combined with information we...