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Month: December 2013

Smartphone Users: Use ‘Em or You’ll Lose ‘Em

There is one thing that comes embedded in every smartphone: an email app. I’m not talking about your generic, run-of-the-mill, email icon with the stock photo of an envelope glaringly […]

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Everything You Need to Know About Marketing You Learned in Science Class

Believe it or not, there is a lot that your grade school science classes and current content marketing job have in common. The things we learned in our younger years […]

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For The Love of Football: How Corporate Sponsors Are Staying in the Game

‘Tis the season for college football and bowl game madness. With extra media and television exposure brings forward brand awareness and money, a lot of money. There are veteran brands […]

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The Elements and Principles of Design: A Designer’s Toolbox

Every designer is different. We all have our individual strengths, tastes, opinions, and preferences. But what great designers all share is an understanding of the elements and principles of design. […]

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When Core Values Translate Into Sales

The old adage says the customer is always right, and that’s a phrase modern businesses have been built on. However, social media has upped the ante with customer service, leading […]

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CopyPressed Newsletter Recap

Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured two weeks ago: Words […]

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Pay Attention this Holiday Season and Use the Info for 2014 Marketing

This holiday season many more people are actively exploring the net to buy and to research to make buying decisions. Many websites, especially large brands, are making a lot more […]

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Viral Hangovers: When to Let Go of a Successful Campaign

When this blog topic came my way I jumped on it. I have witnessed firsthand a company over-abusing a marketing tactic, so I thought I would be able to give […]

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How Did Steven Spielberg Predict Facebook Video Ads?

I don’t know about you, but I’ve been on the edge of my seat waiting for the day that I would be bombarded with customized advertisements. (Sarcasm.) Who would’ve believed […]

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Trends and News from the Marketing Industry in 2013

In 2013 CopyPressed published 200 news articles covering changes and updates that would affect the content marketing industry. Looking back through our archives feels like clicking through a journal. Can […]

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