Walking the Reactive Marketing Tightrope

“Easier said than done,” when applied to reactive marketing, is an understatement. Whether the event is a celebrity meltdown, historic moment, natural disaster, or all of the above, marketers are trained to react with social media posts and other forms of content....

Fresh Pressed: 12/5/2013

Today’s Category: Conversion Your E-Blast is Ruining Our Relationship 187: the number of spammy retail e-blasts one of my friends had received by midday yesterday afternoon. Though I didn’t clock the number I received, shoveling out my inbox felt a little bit like an...
Retargeting Is on Its Way to Twitter

Retargeting Is on Its Way to Twitter

TechCrunch reported that Twitter is ready to do a soft launch of retargeted ads and could announce their plan as early as tomorrow. With the use of cookies, Twitter will expand its ad platform to show ads for sites users have recently visited, products they’ve looked...