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Day: December 5, 2013

Walking the Reactive Marketing Tightrope

“Easier said than done,” when applied to reactive marketing, is an understatement. Whether the event is a celebrity meltdown, historic moment, natural disaster, or all of the above, marketers are […]

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Fresh Pressed: 12/5/2013

Today’s Category: Conversion Your E-Blast is Ruining Our Relationship 187: the number of spammy retail e-blasts one of my friends had received by midday yesterday afternoon. Though I didn’t clock […]

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Marketing Businesses That Make Themselves Look Like Fools

Many marketing companies or agencies are concerned with “keeping up with the Joneses.” Companies think they need to have a big brand name on their list of clients to look […]

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Challenges (and Solutions) for Companies with Little to No Marketing Budget

Marketing budgets are on the rise as more and more brands are emerging and developing innovative ideas and products. In order to keep up with competitors, companies have been focusing […]

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Retargeting Is on Its Way to Twitter

TechCrunch reported that Twitter is ready to do a soft launch of retargeted ads and could announce their plan as early as tomorrow. With the use of cookies, Twitter will […]

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