Fresh Pressed: 1/31/2014

Today’s Category: Miscellaneous WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do? This month’s column was inspired by a very brave CMO who bluntly asked, during a recent conversation, “WTF is a cookie, anyway?” This particular gent is smart — he...
Tim Tebow’s Super Bowl Ad Will Fail [Like His NFL Career]

Tim Tebow’s Super Bowl Ad Will Fail [Like His NFL Career]

As a proud FSU almuna (Go Noles!) I like to occasionally take a few moments to giggle over Tim Tebow’s career. Most recently, I’ve been enjoying headlines like “This T-Mobile ad is the closest Tebow will ever get to the Super Bowl” It’s cute, I’ll give him that. But...
Cup of Copy: Social (Networking) Skills

Cup of Copy: Social (Networking) Skills

There is a general consensus that Facebook is failing. Granted, as a solidly invested stock holder, I’m praying for this not to be true. While Facebook’s demise would leave me in a state of financial ruin, I’m not worried about its effect on my social networking....
Newsletter and CopyPressed Top Posts

Newsletter and CopyPressed Top Posts

Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured last week: Pop-Up PR: 7 Ways to Effectively Use These Misunderstood Ads Pop-up ads get a bad rap, but that’s mostly...

Should You Create an Ebook or a White Paper?

There are many varied opinions about eBook and white paper effectiveness and popularity around the web. Some blogs claim eBooks are the hip cousin of stuffy white papers, while others claim white papers are all the rage and eBook’s are gimmicky. Both have a place in...