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Day: January 13, 2014

Why Dennis Rodman is Still a Hirable Spokesperson

A while ago I spoke about choosing athlete endorsements makes sense.   Don’t just use some random sports star because he has a big name.  While I still stand by that, […]

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Facebook Sunsets Sponsored Stories (Mostly)

There’s no doubt that Facebook is a pioneer in the social media world, but there are some achievements the company would choose to highlight over others. One event that the […]

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Do This Not That — Marketing Transitions for 2014

The New Year is here, which usually means in with the new habits and out with the old. Many trends that first made their appearance in 2013 will soon become […]

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