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Month: January 2014

You’re Engaging, But Are You Relevant?

As the social media world continues to mature, brands and marketers are realizing they can’t just be engaging, they have to be relevant. This isn’t just a trend that social […]

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Google+ Pages vs. Communities

Recently Google has been implementing many changes to improve Google+. The two most recent features on Google+, Pages and Communities, have been used as marketing tools for businesses, products, brands […]

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How to Survive When Someone Parodies Your Twitter Account

It’s easier to say that imitation is the sincerest form of flattery when said imitation portrays you in a positive light. Rarely, however, do parody accounts seek to flatter their […]

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Your Rebranding is Confusing Your Audience

Rebranding is a good way to reach a new audience, target a new market, or just give your overall brand new life. It’s a clever and successful tactic in the […]

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Shake It Up: Utilizing Different Types of Content

We successfully entered 2014 without crashing our servers or sending our clients running in the opposite direction screaming. We’re off to a good start. In fact, 2014 looks like a […]

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Vine Turns One!

Happy Birthday, Vine! One year ago, the app launched, landed on our radar, and quickly became one of the trendiest viral tools of 2013. All of the cool kids joined […]

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Highlights and the CopyPressed Newsletter

Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured last week: 17 Variables […]

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Pop-Up PR: 7 Ways to Effectively Use These Misunderstood Ads

Pop-up ads get a bad rap, but that’s mostly because so many sites use them incorrectly. Between pop-up abuse and the pain we’re still feeling from earlier in the millennium […]

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Google Now Shows Site Origin and Information Before You Click

Google is giving users more information about the search results before they click on a particular link. Now when you hover over the URL a box will pop up that […]

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The Life and Death of Content Marketing

In this day and age, marketers are constantly coming up with new techniques to keep up with our ever-changing media. Marketing and advertising started out with small ads in newspapers […]

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