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Day: February 17, 2014

Add “White House Petition” to Your List of Marketing Tactics

In the past few years, the Obama administration decided against building a Death Star, failed to update our country’s National Anthem to R. Kelly’s Ignition (Remix), and has yet to […]

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How Brands Had to Approach Sochi Differently

While the world sets its sights on Sochi to watch athletes chase their dreams, brands set their sights on capitalizing on the winter games. Countless brands tout their sponsorships, and […]

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Opinion: Content Shock is Real, but We Will Be Okay

In early January, marketer and blogger Mark Schaefer presented a reasonable and well-thought-out scenario where content marketing meets an untimely end at the hands of information overload, or content shock.  […]

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