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Month: March 2014

McDonald’s and Newsjacking Your Competitor’s Product Launch

This morning I did not bite into a succulent Waffle Taco. Come to think of it, I didn’t bite into any type of waffle taco whatsoever. It has been almost […]

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Who are You? 7 Fun Questions Before You Start Branding

Before you can brand, you need to know yourself. Knowing yourself opens your team up to new ideas and the potential for creative marketing campaigns, logos, slogans, and partnerships. Your […]

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How a Grassroots Cancer Research Campaign Almost Saved the Polar Bears

Last week, #nomakeupselfie was trending all across the UK. The campaign raised more than £8 million ($13 million) for cancer research and in the past week has been tweeted tens […]

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Trending Posts and the Weekly Newsletter

Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured last week: Good and […]

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Marketing Parodies: Their Idea, Your Viral Fame

Most marketers can name off at least 10 pieces of viral content – and we’re not talking about Oreo or Ellen. Viral marketing is any strategy that naturally encourages viewers […]

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Who Says Social Media Isn’t a Job?

When you look at someone’s resume and it says they’re proficient in Microsoft Word, does it mean they know how to open a Word Doc and adjust the font? Or […]

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Mapping Out the Flow of an Idea into a Conversion

During the content creation process, it’s easy to get overwhelmed with ideas and lose focus. This is especially a problem with viral content, where a company puts so much effort […]

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Social Media Management Tips, from a Therapeutic Perspective

This article is based on some of the concepts I presented at Pubcon New Orleans 2014. I was looking at social and community from a more therapeutic perspective and this […]

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The Latest Improvements to the CopyPress Client Onboarding Process

In the last couple of months, CopyPress has witnessed serious growth, and with growth comes growing pains. Our copy and connections teams have witnessed firsthand these changes and its pains. […]

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Networking on Airplanes: Brilliant Opportunity or Worst Nightmare?

No, I don’t want to talk to you, because this airline just got Wi-Fi and I have an investor presentation to create. No, I don’t want to talk to you, […]

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