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Day: March 11, 2014

8 Native Advertising Metrics to Look at Other Than CTR

An article by AdAge said that click-through rate isn’t used by advertisers because it’s particularly meaningful, but rather because it’s very easy to measure. Well, if you plan to take […]

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Tools and Tips to Make the Purchase Process Easier

Getting someone on your site to look at your product is one thing, but getting someone to buy your product is another. Last month, I brought up a few reasons […]

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Andrew Zimmern’s Anti-Yelp Comments Have Some Merit

Andrew Zimmern recently voiced his opinion of Yelp to, spoiler alert: he doesn’t think very highly of it. Back in a December 2012 interview, he referred to Yelp as, […]

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