Good and Bad Examples of Hoax Marketing

In a world where brands can immediately rise to fame with a viral tweet, video, or image, marketing hoaxes are becoming increasingly popular forms of content. A well-planned hoax can gain fans and accolades, but a poor one can turn an opportunity into a crisis. Here...
Get Your Sales Team to Use Social Media

Get Your Sales Team to Use Social Media

It’s really funny to me how underutilized social media is by sales teams. Despite the fact that both parties are outgoing and trying to generate as many leads as possible, there sure does seem to be a disconnect between the marketing department and sales team.  Here...