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Month: September 2015

How to Build Buzz for Your Content

influencers

Need help building buzz to your content? Let CopyPress Help! Click to get started! Albert Einstein once asked fellow physicist Niels Bohr, “Does the moon not exist if nobody is […]

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Been There, Clicked That: A Look at Clickbait Journalism and Why it Just Isn’t Cutting it Anymore

clickbait

My name is Jill, and I am a victim of clickbait. There are many more like me out there who can’t resist the catchy headlines, the articles that promise shocking […]

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5 Huge Mistakes Content Marketers Make With Infographics

mistakes

Have an idea for an infographic? Let CopyPress Help! Click to get started! No one can deny the popularity of infographics any longer. The gap between the old and new […]

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How to Build a Content Platform

Episode 23: Building a Content Platform This week we look at an article from Joe Pulizzi on his recipe for a winning content marketing strategy http://contentmarketinginstitute.com/2015/09/simple-content-marketing-model/  

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70 Characters Count: Why You Should Always Be Testing Different Ad Copy

ab testing

Anyone who’s run a paid digital campaign knows the pain of constantly adjusting levers. If you’re not trying to segment your audience by region or age, then you’re trying to […]

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The 2015 Content Marketing Awards: Brands that are Early Favorites

As we are well over the hill in 2015, today’s leading brands are striving to use every trick in the book in order to top some of the year’s leading campaigns. […]

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How to Utilize Traditional Broadcast Media Outreach

Episode 22: How to Utilize Traditional Broadcast Outreach This week we talk to Jeremy Juhasz from KEF Media about how his team handles broadcaster outreach, and how it can be […]

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Content Marketing 101: How to Create Content that Matters

Unique content

Content marketing is one of the most important digital marketing trends of 2015. According to the Content Marketing Institute, about 70 percent of B2B and B2C organizations report that they created […]

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Product Descriptions: Should You Hire a Content Agency or Bring it In-House?

The grass is always greener on the other side, especially when it comes to product descriptions. I’ve worked for companies that managed their PDs in-house, and then for agencies that […]

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How to Create and Manage a Corporate Blog

Episode #21: How to Create and Manage a Corporate Blog On this week’s podcast, Derek and I discuss the mistakes we have made in the past with the CopyPress blog, […]

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