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Month: November 2016

Creative Spotlight: The Top 4 Grammar Mistakes You’ll See Online

Grammar mistakes happen to the best of us, but they can have a negative impact on the way others perceive us. Even if you’re not a self-proclaimed grammar geek, it’s […]

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B2B White Paper Content Marketing Strategy

Some of our clients are curious about our white papers, but they aren’t sure what to do with them and see the results they planned. Often, our clients look for […]

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Are Your Leads Feeling Meh? Guide to Lead Nurturing & Re-Engaging Your Leads

This post was originally posted on by Jill Mcarthur You’ve gathered some leads, some of them make a purchase but sometimes your buyers just aren’t ready to make a […]

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Creative Spotlight: Rhetorical Strategies for Successful Copy

Rhetorical appeals have been used throughout the centuries. Discussed by Aristotle, these ways of addressing an audience for the most effective appeal are still relevant (and super useful!) today with […]

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Creative Spotlight: The Best Part of Freelancing: Getting Paid to Learn

Do you know everything? I don’t, but there’s nothing I’m afraid to write about. Sure, we all have our specialties. In college I studied literature and writing with a focus […]

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The Anatomy of a Great Infographic

parts of an infographic

Infographics are becoming one of the most popular ways to share information on the internet. Many readers are no longer interested in actually reading about your data. It’s tiresome and […]

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Creative Spotlight: Full Circle Copy: How to Appeal to New and Repeat Customers

In business, it’s often said that drawing in new customers is more challenging than keeping current ones. This idea is applied to many things, including copywriting and marketing. Often, marketing is […]

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6 Ways to Tackle Duplicate Content Issues

Duplicate on chalkboard

Duplicate content can throw a wrench into any website’s search engine optimization (SEO) strategy, which means your site suffers from poor rankings on search engine results pages (SERPs) and lost […]

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Creative Spotlight: 5 Common Mistakes by Freelance Writers

Being a freelance writer is a lot of fun, but it also takes work. You should make sure your writing is excellent to get more jobs and better rates. You’ll […]

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Is Your Website Content Focused Yet?

Websites fundamentally consist of data which may be rendered in one way or another to the user. This data could be articles, infographics or video. Whatever type of information the […]

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