B2B White Paper Content Marketing Strategy

B2B White Paper Content Marketing Strategy

Some of our clients are curious about our white papers, but they aren’t sure what to do with them and see the results they planned. Often, our clients look for a B2B white paper without considering the strategy around its creation. The content creation aspect is only...
The Anatomy of a Great Infographic

The Anatomy of a Great Infographic

Infographics are becoming one of the most popular ways to share information on the internet. Many readers are no longer interested in actually reading about your data. It’s tiresome and time-consuming to plow through a white paper or even to work your way through an...
6 Ways to Tackle Duplicate Content Issues

6 Ways to Tackle Duplicate Content Issues

Duplicate content can throw a wrench into any website’s search engine optimization (SEO) strategy, which means your site suffers from poor rankings on search engine results pages (SERPs) and lost traffic. Find out what duplicate content is and how you can tackle this...
Is Your Website Content Focused Yet?

Is Your Website Content Focused Yet?

Websites fundamentally consist of data which may be rendered in one way or another to the user. This data could be articles, infographics or video. Whatever type of information the website publishes, it is likely going to be the thing that brings the user to the...