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Month: January 2017

The Marketing Minute with Derek Miller: Uber Customers Revolt

Uber is trending right now, and not in a good way. The #DeleteUber hashtag has likely popped up on your newsfeed. Here’s why. President Trump’s executive order blocking travel into […]

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7 Copywriting Tips for Marketing Professionals

Reaching out to the customers who can be loyal to you for years is not an easy thing and, no matter how much money you allocate to your advertising spending, […]

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Creative Spotlight: Tips for Getting Started as a Freelance Writer

Working as a freelance writer has become one of hottest careers available for people looking for a non-traditional job away from the everyday stress of working for a brick and […]

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The Freelancers’ Perspective on the Content Marketing Ecosystem

Freelancers are the worker bees of the content marketing ecosystem. While freelancers may not be as involved in the strategy and planning process for creative assignments as salaried employees, they […]

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Creative Spotlight: Should You Really Only Write What You Know?

Anyone who has written or studied writing for a while likely knows the classic advice: “Write what you know.” It’s most often said about  creative writing, and is used to tell the […]

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Create Your Own Snapchat Geofilter

Whether you’re hosting a conference, a festival, or a party, a Snapchat Geofilter is a great way to give your event the attention it deserves while making it extra fun […]

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How to Build Brand Personas

Building a brand persona is important for your business. It’s one of the first steps you should take to connect with your target consumer. Don’t worry; it’s an easy thing […]

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Creative Spotlight: How to Stay Disciplined Working at Home

Header Image via Flickr by Ray_LAC Dreaming of becoming your own boss? Of course you are. Freelancers who work at home can take meetings in their pajamas and lunch in their kitchens, […]

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The Marketers’ Perspective on the Content Marketing Ecosystem

You can easily get caught up in the world of content marketing when you work in the trenches. Often, agencies and marketing departments are so focused on meeting deadlines that […]

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Creative Spotlight: The Art of Punctuation

Few pet peeves are more prevalent than grammar Nazism. Whether you’re a writer, editor, or neither, you’ve likely cringed at a social media post that said “your” when “you’re” was […]

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