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Day: February 22, 2017

Communication Mishaps Between Clients and Creatives

Communication between clients and creative freelancers does not always go smoothly. A lack of a shared vocabulary, differences in communication style, and the vagaries of the creative process sometimes impede […]

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How to Create Content Personas

You may be wondering why we’re talking about content personas when we’ve already covered brand personas. It can be easy to get them confused, but they’re actually quite different. A […]

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