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Day: July 12, 2017

Why Tone Matters to Your Content Marketing Strategy

Effective brands communicate. In everything from color schemes, to videos, to copy, and more, the brand should keep things consistent, always communicating the brand’s message and capturing its essence. But […]

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The Importance of Transparency in Marketing

Transparency essentially comes down to being clear and honest with customers, so it probably wouldn’t surprise anyone to hear that transparency leads customers to trust a business more. However, without […]

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