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Month: October 2017

The Cost of Creating a Custom Infographic

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It’s a visual web. To stand out, you need more than text. Humans remember visual information better than written information. We capture 90 percent of our information visually. You get it — […]

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Keeping Personal Bias Out of Your Written Content

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Being a content writer for hire has unique difficulties that aren’t typical of “normal” day jobs. There’s the pressure of deadlines, the constant struggle to come up with novel ways of saying things […]

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Choosing an Infographic Style: Checklists


Checklists are a daily part of life, especially if you’re the organized type. You take a list to the grocery store and buy everything on the list (and nothing more). […]

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Content Writing: No, Not Everyone Can Do It

People love to say, “Oh, you write blog posts for a living? I could do that!” While writing is something most people do on a daily basis, even if it’s […]

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Creating Content With a Mobile Focus


It’s been reported that 95 percent of Americans own a smartphone, and the ratio of traffic from mobile devices compared to computer traffic is still growing. You’ve heard it all the time […]

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WordPress Plugin Snapshot: All In One SEO

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A plugin is a piece of software that adds functionality to another software application. For example, plugins enable a web browser to display additional content it was not originally designed […]

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7 Content Marketing KPIs to Track


A key performance indicator (KPI) is any measurable value that helps you determine whether you are on course to achieve your objectives. Like any other business strategy, a content marketing […]

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5 Things You Need to Know About Informative Advertising

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Of all the different categories of advertising out there, informative advertising is the best for customer education and more complicated products or services. After all, people have to understand what […]

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Is Video Marketing Right for Your Audience?


Twenty-eight percent of smartphone users watch a video at least once per day on their phone, and the majority of those videos are digital marketing. How does a company choose […]

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Your Audience is Awesome: Using Humility As A Social Media Strategy


The internet wants us to brag. So many of us are eager to take the bait. Our social media threads are filled with “look what I did!” moments – edited […]

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