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Day: April 23, 2018

E-Books vs. White Papers: What’s the Difference?


Current trends in content marketing show that e-books and white papers are a common part of strategies, with 71 percent of business-to-business marketers using them regularly. Both are considered important […]

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Creating Content for a Mobile-Focused World

Phone and App

The discussion around mobile optimization tends to surround the technical aspects of the web experience. Experts discuss tips like reducing bulky code or using tag managers instead of firing dozens […]

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